Our mission

Social media was supposed to enrich our lives and bring us closer, but in recent years, it’s grown toxic and divisive. In an age when cyberbullying, fake news, and negative headlines dominate, this is our chance, through individual acts of kindness, to collectively change the world.

#BeLikeableDay, February 26th, is a global movement dedicated to making social media a more positive environment. On this day, organizations and individuals will take a moment to do at least one act of kindness online—whether that’s sharing a compliment on Instagram or thanking a friend on Facebook. Instead of clicking the like button, let’s actually make social media more likeable.

Social media has made it easier than ever to spread hate—but it’s just as easy to spread joy.